Working notes.
Long-form essays on engineering, design, and SEO. No clickbait, no listicles, no "10 ways to…".
20 May 2026 · 2 min read · Shopify · Engineering
Why Shopify Hydrogen still wins in 2026
Three years in, Hydrogen + Oxygen is the most boring, predictable, fast storefront stack you can build. That's a feature.
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11 Apr 2026 · 2 min read · SEO · Local
Programmatic geo SEO for service businesses
How to template-build hundreds of locally relevant pages without sounding like a thin-content farm.
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02 Mar 2026 · 2 min read · Performance · React
Core Web Vitals after React 19
What changed with React 19, what got faster for free, and the patterns we adopted to push INP below 100ms in production.
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